While working as a creative director for Epic Western a Tequila canned cocktail company I revamped their enitre art direction and marketing strategy to focus on more digital avenues and younger demographics. We developed a new pina colada style tequila canned cocktail they called Boat Drink and I was tasked with branding, packaging, developing a marketing strategy and launching it across 10 states.

Our Boat Drink campaign embodied that fun and wild lifestyle of a pirate. We were inspired by the look and feel of 20 something Jimmy Buffet sailing through the Caribbean with some friends, a guitar and a film camera. We wanted to bring warmth and some youth to this campaign while also nodding to the nostologic look of the 70s.