Whitney’s which was retrofitted from an old gas station, is located on the north end of Longboat key right off beach. Longboat is a small sleepy beach town where roots run deep and the locals have a sort of “feisty“ way about them. Whitney’s restaurant exudes a retro surf aura from it’s branding to it’s employees. The elevated yet approachable menu, mixed with old Florida memorabilia hanging on the walls. It’s the perfect balance of remembering the past but also embracing the present. This is a place for the entire coastal community including retirees, tourists and passer bys. The social media is a mix of amazing food photography, shots of it’s gorgeous interiors and nostalgic film. I wanted the instagram to be something people follow because it makes them happy not just to sell our restaurant.